Designer’s creative power is what Gucci needs, Ker - footwearbiz: Lead

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Designer’s creative power is what Gucci needs, Kering says

17/03/2025
Georgian designer Demna Gvasalia has been named as the next artistic director of Gucci. He will move to his new role in early July from Balenciaga, where he has been artistic director since 2015. Gucci and Balenciaga are both owned by Paris-based group Kering.

Chief executive, François-Henri Pinault, said Demna Gvasalia’s “creative power” was “exactly what Gucci needs”. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”

Gucci’s previous artistic director, Sabato de Sarno, left the role in February, just before Kering published weak annual results. Gucci, its biggest brands contributed €7.7 billion to total group revenues in 2024, a decline of 23% year on year.

The group posted  total revenues of €17.2 billion, a fall of 12%.

 

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