Adidas’ profit soars by €1bn for 2024
07/03/2025
Footwear led the company’s growth with a currency-neutral increase of 17%, driven by strong double-digit growth in Originals, Football, and Training. During the year, the company successfully broadened its footwear offering across a wider range of price points, leading to double-digit growth in Sportswear.
Apparel revenues grew 6%.
In Running, the company continued to generate strong double-digit growth with its Adizero running shoe family.
Adidas CEO Bjørn Gulde said: “Going from single-digit growth at the beginning of the year to 19% currency-neutral growth in a fourth quarter, that in general was difficult for the trade, underlines the strong momentum we currently see for our brand and our products. We clearly see that consumers’ and retailers’ interest is growing across both Lifestyle and Performance and also across all markets. This has only been possible because of our attitude of going into the market with what is relevant for the local consumer.”
He predicted a similar growth trajectory this year. “There is a lot of macroeconomic uncertainty right now, but with products that we think are on trend and the attitude of being agile and more local, I cannot see why we should not be successful. That’s why I think we will again grow at least 10% with the adidas brand in 2025 and use this growth to continue to improve our operating profit to between €1.7 and €1.8 billion.”
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