Organisers press pause on OutDoor exhibition
Industry representative body the European Outdoor Group (EOG) and its partner event organiser Messe München have announced that the 2025 edition of the OutDoor event will not go ahead. It was scheduled to take place in Munich from May 19-21.
Four months before the announcement, the organisers outlined a new concept for OutDoor, saying this was underpinned by “a 20-20-20 commitment” from show partners. This referred to a pledge to increase brand exhibitors by 20% and retail visitors by 20%, while decreasing the cost for participation by 20%.
On February 13, EOG director, Christian Schneidermeier, said the number of registrations to date indicated that attempts to meet the 20-20-20 goal for OutDoor 2025 would fall short.
He said: “We will use 2025 to conduct necessary analyses and develop all measures needed to get off to a flying start again in 2026.” He explained that this “flying start” would include new names, fresh ideas and a compelling format to offer real added value for industry participants.
