A partnership to help build Mizuno football
Japan-based sports company Mizuno has added footballer João Félix to its list of brand ambassadors.
The company announced its agreement with the Portuguese attacking midfielder immediately after João Félix had joined AC Milan at the end of the European winter transfer window.
Mizuno said that this partnership would play “a strategic role in building the future of Mizuno football”. It said the player would contribute to the development of performance football boots at the company. It will also use his feedback for future product development.
João Félix has kicked off the partnership by choosing to wear the brand’s α ? Japan boots (pictured). Crafted in Japan, the company has described the footwear as “the most speed-oriented football boot in Mizuno’s history”.
