Brazilian shoe brands have high expectations for Micam
Italian footwear show Micam Milano is gearing up for its 99th edition (February 23 to 25) and Brazil will be represented by 76 brands.
Paola Pontin, business coordinator for Brazilian footwear association Abicalçados, said: “We expect an increase in buyer attendance, especially from North America, given the possibility of a renewed trade dispute between the United States and China.
“At last February’s Micam Milano, exhibitors from Brazil received visitors from over 90 countries. Interest from international buyers continues to grow.”
The previous edition generated over $31 million in business for Brazilian brands, both in direct sales at the event and deals initiated during the show.
As the world’s fifth-largest footwear producer, Brazil’s industry grew by more than 3% in 2024, according to preliminary data. For 2025, Abicalçados projects an additional 2% increase, reaching 904 million pairs produced. Brazilian footwear was exported to more than 160 destinations last year, with over 97 million pairs exported.
