Net-zero-carbon shoe goes on sale
Footwear brand Allbirds is bringing its Moonshot Zero shoe to market in a very limited run.
A total of 500 pairs of what the brand calls the world’s first net-zero-carbon shoe will go on sale in five cities worldwide this spring.
Its claims are based on its use of regeneratively farmed wool for the woven upper. Wool marketing body New Zealand Merino Company said the wool for the shoes was certified under the ZQRX regenerative wool platform, which it launched at the start of 2021.
It went on to single out a ranch near Lake Hawea on New Zealand’s South Island as the source of the wool.
“We are proud to be partners with Allbirds,” New Zealand Merino Company said, “and hope this achievement inspires more brands to take on bold pursuits.”
The shoes went on sale on February 6 at Allbirds stores in New York and London, followed on February 7 by the brand’s store in Dubai. Consumers in Seoul will be able to buy the Moonshot Zero there in April. Tokyo will be the fifth city in which sales of the shoe will go ahead, with the date still to be confirmed.
