Skechers achieves record sales and growth
Footwear and athletic brand Skechers has announced record financial results for 2024, with annual sales reaching $8.97 billion, a 12.1% year-over-year increase.
On a constant currency basis, sales totalled $9.04 billion, up 13.0%. Fourth-quarter sales grew 12.8% to $2.21 billion, driven by a 17.5% increase in Wholesale and an 8.4% rise in Direct-to-Consumer sales.
The company attributed its growth to strong demand in key markets, product innovation, and marketing investments. Skechers also expanded its Performance Division and introduced Skechers Cricket footwear in India.
Chief Financial Officer John Vandemore stated that Skechers exceeded financial expectations and highlighted its global diversification as a key strength. The company has expressed confidence in its strategy and growth outlook for 2025.
