Puma launches efficiency programme - footwearbiz: Leading site for glo

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Puma launches efficiency programme

27/01/2025
Puma launches efficiency programme
Puma  has introduced “nextlevel,” a cost optimisation programme targeting an EBIT margin of 8.5% by 2027, following strong sales growth in 2024.

Currency-adjusted sales increased across all regions, with standout growth in EEMEA (+14.3%), Europe (+10.3%), and Other APAC (+19.0%). The Footwear, Apparel, and Accessories segments rose by 9.2%, 8.8%, and 14.5%, respectively. Gross profit margin improved by 110 basis points to 47.4%.

Despite stable EBIT at €622 million and a 7.1% margin, net income fell to €282 million due to higher expenses. CEO Arne Freundt emphasised the need to turn sales gains into profitability, with “nextlevel” aligning resources and reducing costs to drive stronger growth in 2025 and beyond.

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