Authentic Brands appoints new president
Authentic Brands Group has announced the appointment of Matt Maddox, former CEO of Wynn Resorts, as its new president.
Mr Maddox brings over 20 years of experience in global hospitality and gaming, having led Wynn Resorts to become a recognised leader in luxury resorts.
Jamie Salter, Authentic’s founder and CEO, praised Mr Maddox’s expertise in scaling high-growth businesses and driving operational excellence, calling his leadership “invaluable” for the company’s expansion into new industries.
Mr Maddox, who played a pivotal role in Wynn’s global expansion, expressed enthusiasm for joining Authentic, citing admiration for its entrepreneurial vision. He stated, “Together, we will strengthen our global footprint and expand our brand portfolio.”
Additionally, Nick Woodhouse, president and chief marketing officer, will transition to executive vice chairman, continuing to shape the company’s strategic direction.
