Veja and Asphaltgold launch sun-reactive sneakers - footwearbiz: Leadi

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Veja and Asphaltgold launch sun-reactive sneakers

30/09/2024
Veja and Asphaltgold launch sun-reactive sneakers
French footwear brand Veja has partnered with Asphaltgold, a premium online streetwear retailer, to introduce a new line of eco-friendly sneakers.

The sneakers are made from undyed, chrome free leather and 100% recycled polyester. They have a unique feature – their colour changes over time. When exposed to sunlight, the leather transitions from grey tones to warmer yellow shades, resulting in each pair developing a unique look based on how they are worn.

This collaboration combines Veja's focus on sustainable materials with a fresh, evolving design, offering a distinctive style that reflects each wearer's personal use.

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