Ideas for helping consumers understand ‘sustainabl - footwearbiz: Lead

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Ideas for helping consumers understand ‘sustainable’

26/09/2024

Founder and executive chairman of plastics alternative developer ISA Next Gen Materials, Tom Schneider, took part the 2024 Shoe Sustainability and Innovation Summit on September 17.

This event took place in Portland, organised by the Footwear Distributors and Retailers of America (FDRA).

Tom Schneider was one of the contributors to a panel discussion on the theme of ‘Rethinking Sustainable Marketing’. He shared ISA’s experience of marketing its leather and other materials and said material suppliers can help brands “bridge the gap” and help consumers understand and appreciate sustainable products.

 

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