Bata marks 130 years with new campaign
Global footwear brand Bata is marking its 130th anniversary with the launch of the "Make Your Way" campaign.
Aimed at modernising the brand while honouring its heritage, the campaign focuses on stylish, comfortable, and affordable shoes designed to attract younger, trend-conscious consumers.
Global CEO Sandeep Kataria said the campaign aims to inspire self-expression, positioning Bata as a versatile high-street retailer through its key labels: "Bata," "Bata Comfit," and "Bata Red Label."
The global campaign will include media investments and a revamped e-commerce approach. Additionally, a special 130th-anniversary edition of women’s ballerinas will support women in ballet and dance, fostering diverse participation and aiding those facing economic challenges.
