On debuts Milan flagship store - footwearbiz: Leading site for global

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On debuts Milan flagship store

29/08/2024
On debuts Milan flagship store
Swiss running brand On has opened its first retail store in Milan, Italy, expanding its presence in Europe.

The 5,000-square-foot store, located on Corso Vittorio Emanuele II, spans two levels and was designed by Studio Bbpr, retaining the building's original Milanese architectural style.

The ground floor features On’s running collection, while the lower level offers fitness, tennis, and lifestyle products and serves as a community space. The store also includes a running club for local athletes.

This Milan store is part of On’s strategy, with 37 mono-brand stores across North America, Europe, and Asia.

“The Milan flagship store, our first in Italy, is an exciting milestone for On both in Italy and worldwide,” said Bianca Pestalozzi, general manager of the EMEA at On. “It is a meeting place for locals and international visitors alike, where they will be able to discover our latest innovations and our wide range of products,” she added.

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