Lolë acquires Sanuk for expansion - footwearbiz: Leading site for glob

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Lolë acquires Sanuk for expansion

19/08/2024
Lolë acquires Sanuk for expansion
Lolë Brands has announced the acquisition of Sanuk, an outdoor lifestyle footwear brand previously owned by Deckers Brands. The acquisition marks a significant expansion for Lolë as it integrates Sanuk, known for its distinctive style and loyal customer base, into its portfolio.

Following the acquisition, Katie Pruitt has been appointed as vice president and general manager of Sanuk. Ms Pruitt, who brings over 20 years of industry experience and has been with Sanuk for more than a decade, will focus on refining the brand’s strategy. Her priorities will include enhancing the brand’s direct-to-consumer and wholesale channels to drive growth and innovation.

Sanuk, which was founded in 1997 within the surfing, action sports, and outdoor community, will relocate its operations to a new office in Los Angeles, California, in the coming months. Under Lolë's ownership, Sanuk is expected to receive increased investment aimed at strengthening its market position through unique, consumer-focused products and differentiated marketing strategies.

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