German brand Birkenstock has called its first French store a “a milestone” in its expansion into Europe.

Located just a few steps from the Centre Pompidou in Paris, leather and cork feature prominently in the design of the 130 square-metre store.

In the basement, an ‘experience area’, equipped with a giant lightbox showcasing the latest campaigns, will be used for events.

The brand plans to open stores in several European cities over the next few years. 

Nico Bouyakhf, managing director of Birkenstock Europe, said: “There are many key cities where we are not present in Europe, and we are excited to start our retail expansion in a meaningful way with an iconic city like Paris and in a renowned location like the Marais.”

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