Allbirds strengthens design team with outdoor heavyweights
Footwear brand Allbirds has named Jason Israel, former creative director of skiwear brand Salomon, as vice-president of design.
The company has also recently hired Ailsa Cordon-Michell, formerly of The North Face and Burberry, as colour and materials leader.
Mr Israel also worked at The North Face, as global creative director of performance.
CEO Joe Vernachio said: “We are thrilled to have Jason join our design team at this pivotal time for Allbirds, when product and storytelling are paramount to our return to growth.
“He is already bringing a passion for beautiful and innovative design to the business. We look forward to benefiting from his expertise as we focus on our new product strategy that builds upon Allbirds’ core product franchises.”
The company reported disappointing 2023 results in March – with revenues falling 14.7% in 2023 to $254.1 million. The then-chief operating officer Joe Vernachio was named CEO, taking over from co-founder Joey Zwillinger.
