Sports group New Balance and the US Women’s National Basketball Association (WNBA) have announced a new agreement aimed at inspiring new generations of athletes and fans, and, more generally, at elevating women’s sports.

This new relationship with the WNBA will enable New Balance to expand its presence in basketball, the brand said.

“This relationship with the WNBA is another example of encouraging all young athletes, particularly women and girls, to pursue their athletic goals and ignite a new era of female empowerment through sport,” said Jess Vassall, head of global partnership at New Balance.

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