Decathlon launches ‘start-up studio’
Sports group Decathlon has set up an investment arm, Decathlon Pulse to identify and support next-gen technologies and business models that have the potential to drive long-term growth.
Franck Vigo, who has been leading the company’s new business initiatives since 2019, was named head of the new entity on July 11.
The new division has been given a three-fold mission: to develop new ideas and concepts that can become independent entities within the group; to invest in high potential start-ups working on innovative and sustainable business models for the sports industry; and to acquire forward-thinking equipment suppliers, brands and retailers.
The group says that since 2018, it has already invested close to €400 million in various start-ups and SMEs.
