Saucony names new global CMO
Saucony, a subsidiary of Wolverine Worldwide, has named Joy Allen-Altimare as its new global chief marketing officer, effective immediately.
In her role, she will lead global branding initiatives, including brand positioning, direct-to-consumer strategies, digital marketing, advertising, and international growth.
Ms Allen-Altimare will report directly to Rob Griffiths, Saucony’s global brand president, and will join the senior leadership team. Griffiths expressed excitement about her appointment, praising her as a "passionate change driver" with a focus on empathetic and inclusive leadership.
With over 24 years of marketing and sales experience, she previously served as the chief revenue officer for North America at Havas Media Network and as CMO at Kindbody, a tech-driven fertility clinic network.
"Joining Saucony at such a pivotal moment is an honour," said Ms Allen-Altimare. "I am thrilled to help elevate this 125-year-old brand, increasing its relevance and appeal to lifestyle consumers who value performance, innovation, and cultural dedication."
