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Made in France … by Puma

12/06/2024
Made in France … by Puma
German sports brand Puma is nurturing its ties to France, its style and its sports, with the launch of a capsule collection entirely made in the country.

The purple-themed range includes hoodies, T-shirts, cargo shorts and Puma’s ever-popular Clyde. This is the second such collection, which the company says is driven by a desire to support the local industry and emphasise its attachment to fashion and innovation.

The campaign, led by footballer Thierry Henry, features an array of local celebrities in art, gastronomy, dance, photography and Olympic sprinter Wided Attatou.

Image courtesy of Puma

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