Athletes to put insoles to the test
Performance foam manufacturer Dahsheng Chemical (DSC) has launched its own athlete engagement programme, aiming, it has said, to increase its understanding of athletes’ footwear needs.
“By collaborating closely with athletes, we gain invaluable insights that empower us and our brand partners, to develop cutting-edge foam materials that set new industry standards for performance and comfort,” said Dahsheng Chemical’s chief executive, Johnson Chang.
The company sponsored an athletics event in Portland on June 8 and 9 and distributed 1,000 pairs of its Dreamcell PX and Durapontex N20 insoles to competitors there. Dreamcell PX uses high-resilience, open-cell polyurethane foam. Durapontex N20 contains a nitrogen-infused supercritical foam.
DSC has said it will now extend the programme to a number of running clubs across the US, asking testers to run at least 80 kilometres in shoes containing its most innovative insoles so that it can collect feedback and data on the products.
