Partnership with On opens ‘door to a new world’ for major designer

24/05/2024

Luxury brand Loewe has launched a new collection of athletic clothing and footwear in partnership with On.

The collection comprises an extensive range of jackets, shirts, shorts, leggings and running trousers, plus a new version of the Swiss brand’s Cloudtilt shoes.

Loewe’s creative director, Jonathan Anderson, said working with On had allowed him to try “something new and unexpected”, resulting in what he called “a modern fusion of functionality and aesthetics”.

Mr Anderson said he regarded himself as a big fan of On and said that the athletic brand’s concept of design had “opened the door to a new world” for him.