Geox sales forecast revision
16/05/2024
Geox now expects a mid-single-digit percentage decrease in 2024 revenue compared to the previous year, contrasting with its earlier flat sales projection.
First-quarter consolidated sales totalled 193.6 million euros ($209.38 million), down 13.5% year-on-year. The wholesale channel saw a nearly 22% drop attributed to lower-than-expected order intake for the Spring/Summer 2024 line up.
CEO Enrico Mistron acknowledged market complexity and uncertainty, emphasising a cautious approach to growth in profitable markets.
Despite challenges, Geox aims for a 50 basis-point increase in operating margin compared to 2023. Mistron disclosed plans for a new strategic plan covering 2025 to 2027 to be presented this financial year.