Birkenstock opens flagship store in India
Birkenstock has opened its inaugural flagship store in India, spanning 17,000 square feet.
Jens Hattab, Regional Managing Director for Middle East Africa India at Birkenstock, highlighted the significance of this milestone, coinciding with the brand's 250th anniversary.
The store merges contemporary design with traditional Indian heritage and serves as a platform to showcase Birkenstock's latest collections, including exclusive designer collaborations.
Interactive displays offer insights into the brand's shoemaking tradition. Vinay Bansal, Managing Director of Birkenstock India, emphasised the brand's commitment to innovation and delivering exceptional experiences for the Indian market.
The store features the Spring/Summer 2024 collection, featuring updated classics and newly introduced styles.
