Puma moves forward with Re:Suede 2.0
22/04/2024
The pilot project involved the production of 500 special pairs of Puma's Suede sneakers using materials chosen for their ability to decompose, such as Zeology-tanned suede. The sneakers were worn by volunteers for six months before being returned to Puma, where they were composted in a specially equipped industrial composting setup.
The commercial version of the Re:Suede 2.0 has been developed to incorporate the lessons learned during the experiment and feedback from the volunteers. The sneakers will be available for purchase from April 22.
Anne-Laure Descours, Puma Chief Sourcing Officer, said: "Re:Suede 2.0 is an important step towards finding viable end-of-life solutions for our footwear." After the sneakers have been worn out, customers can return them for free, and Puma will send the sneakers to its partners to be put through a specially equipped industrial composting process. As a reward for returning the sneakers, customers will receive a 20% discount on their next purchase.
The Re:Suede project and the polyester recycling programme Re:Fibre were created as part of Puma's "Circular Lab," which is led by Puma's innovation and design experts and aimed at creating the future of the company's circularity programmes.
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