UK fashion shows join forces
Pure London, the UK’s largest “festival of fashion” and contemporary fashion and lifestyle trade show Just Around The Corner (JATC) are merging to create Pure London x JATC.
Uniting elements including footwear and accessories, over 300 brands will join together under one roof, from up-and-coming designers to established luxury labels.
Gloria Sandrucci, Event Director at Pure London x JATC, commented: “This is a landmark development in the history of these two fashion shows driven by the vision and desire to make buying easier and better for buyers.
“Pure London’s mission is to become Europe’s most inspiring and diverse celebration of fashion providing the best edit of brands, the most trusted trends insights, offer transformative business opportunities while speaking up for sustainability.”
The first combined show is taking place February 11-13 at Olympia London.
