Supercar brand inspires second special APL shoe co - footwearbiz: Lead

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Supercar brand inspires second special APL shoe collection

11/01/2023
Supercar brand inspires second special APL shoe collection

Athletic footwear brand APL has teamed up with luxury car manufacturer McLaren Automotive to release a new version of its HySpeed shoe. This is the second time APL has dedicated a version of the HySpeed to the automotive company following an initial launch in August 2022.

McLaren’s chief marketing officer, George Biggs, said the first collection received a “hugely positive reception” and that this encouraged the two companies to partner again for this second launch. He said the shoes were inspired by “the vibrancy, dynamics and energy of our supercars”.

 

 

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