VF Corp brand Timberland closed 2022 with the inauguration of a new flagship store in Mexico City, a 431-square-metre space on three levels and a terrace.

This new opening is part of Timberland’s expansion plan in Mexico, which added seven new stores in Guadalajara, León, Tlaxcala and Xalapa in the last four months of 2022.

“The new boutique in Masaryk, one of the most iconic avenues in Mexico City marks a before and after for Timberland in Mexico, reflects the growth and acceptance of its consumers in the country, reaching $50 million in sales and a great position in the Mexican market”, highlighted Octavio Díaz, general manager of VF Outdoor México.

Timberland landed in Mexico in 2014 and currently has 42 stores in the country.

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