Uncoordinated statements from Germany-based sports groups Puma and adidas on November 4 appear to put a new complexion on their long rivalry.

The statements disclosed first that Bjørn Gulden will not continue as chief executive of Puma when his current contract expires at the end of 2022. Puma wasted no time in naming a successor, saying its chief commercial officer, Arne Freundt, would become its chief executive on January 1.

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