Boom in luxury footwear for men
The global menswear market is booming, growing faster than the womenswear segment annually and projected to reach almost $550 billion by 2026, according to Euromonitor.
This trend is fueled by strong performances from luxury fashion houses that are investing heavily in the male segment.
A study that compared the offer of a number of brands on their e-commerce sites in the US found that leathergoods and accessories represented a major part of the products being presented prominently by a number of high-end brands.
It found that leathergoods represented 30% of Saint Laurent’s offer and 28% at Louis Vuitton’s. It also found that the styles of shoulder-bag on offer had increased by 38% compared to a similar study last year.
Formal wear was underrepresented, with suits only accounting for 8% of the assortment at Armani, 9% at Burberry and 12% at Louis Vuitton.
As for footwear, while sneakers remained popular, even in the luxury sector, the study highlighted the strong uptick that moccasins or loafers have had in 2022. The presence of this elegant and timeless shoe jumped by 54% in one year.
