Saint-Malo-based fashion group Beaumanoir, the parent company of Cache Cache, Bréal, Carroll, Morgan and other brands, has announced that it is in exclusive negotiations with retail group Monoprix to acquire its Sarenza fashion and footwear e-commerce platform.

Beaumanoir chief executive, Jérôme Drianno, said acquiring Sarenza would make an important contribution to a “digital transformation” that the group embarked on years ago.

In a statement, Groupe Beaumanoir described Sarenza as France’s principal e-commerce site for the sale of shoes and clothes.

Image: Carroll

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