Senior appointment at Saucony

29/07/2022
Athletic footwear brand Saucony has appointed Kathryn Pratt as its new chief marketing officer. Ms Pratt has taken up the role with immediate effect, joining from outdoor brand LL Bean, where she was director of brand engagement.

In her new role, she said she would aim to increase brand awareness for Saucony and bring new enthusiasts into running culture.

Parent group Wolverine Worldwide registered revenues of just over $100 million for Saucony in the first quarter of this year, up by 4% year on year. It has said it expects a higher level of growth for the brand across 2022 as a whole, with the pace of growth picking up when supply chain constraints ease and new Saucony footwear designs make their way into the market.