Japan’s special demands suit Gucci, CEO says
The chief executive of Gucci, Marco Bizzari, has said during a visit to Japan that luxury products have built-in sustainability because they often last a long time and are passed from one generation to the next.
In an interview he gave to Forbes Japan, Mr Bizzari said there was something special about the Japanese market that makes Gucci particularly suited to it.
He expressed the view that Japanese consumers place a high level on high-quality, traditional products, but that younger consumers in particular want fashionable products. But he said he saw no conflict between these two requirements, legacy and fashionability.
He said that to have products that preserved traditional qualities and craftsmanship while still presenting a high level of fashionability was “exactly in line with current Gucci strategy”.
