Micam surpasses Brazilian shoemakers’ expectations
Brazilian footwear makers signed more than $25 million worth of deals at Micam Milano, the first time the contingent had travelled to Italy for the fair in two years.
With the support of the Brazilian Footwear programme, promoted by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with the Brazilian Agency for Export and Investment Promotion (ApexBrasil), 37 brands participated in the 93rd edition of the Italian fair.
In all, the companies made 698 contacts. Of these, 360 were new.
Letícia Sperb Masselli, a manager at Abicalçados, said: “The presence at an international fair cannot be measured only by orders and customers. The image and brand appreciation result is active in the market. And more than that, they have shown that they remain strong partners internationally.”
This year, Micam promoted the Green Zone space, which presented products from 20 sustainable brands from around the world.
One of the Brazilian companies selected was Piccadilly. ”We have received several customers who came to visit us because they saw the product. The visibility in this area was very good,” said trader Raphael David. “We have received many customers, some who are already our customers and others new. In the three days, we received visitors from about 40 countries.”
