Record-breaking Skechers prepares to enter the metaverse
Footwear brand Sketchers is on course to reach $10 billion in sales by 2026 after reporting a record 2021.
Each quarter hit a record, with a full-year total of $6.3 billion.
Growth was driven by triple-digit increases in its distributor business, high single-digit growth in China, and double-digit growth in the United Kingdom, India, Spain and other markets.
CEO Robert Greenberg said: “Our accomplishments in 2021, including several comfort-focused new product launches and the further expansion of our global footprint, position Skechers for continued growth toward our goal of $10 billion in sales.
“In 2022, we’ll be introducing more innovative and comfort technology product, developing multi-platform marketing campaigns with our growing roster of ambassadors and rolling out more Skechers e-commerce sites around the world.
“We are finalising plans to enter the metaverse, creating an entirely new opportunity for the Skechers brand. With our creativity, product, operational support and global reach, we expect 2022 to be another record year.”
