Adidas launches ‘biggest commitment to women’ - footwearbiz: Leading s

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Adidas launches ‘biggest commitment to women’

04/02/2022

Adidas has launched women-focused products and funding this season as part of “its biggest commitment to women”.

In December, the brand introduced Ultraboost 22, built to address differences between male and female instep height, heel anatomy and gait cycle trends. Next will be what it describes as a new approach to sports bras.

It will expand its sponsorship of female athletes and tournaments, including the UEFA Women's Champions League and Women's Euro 2022, and launch grassroots programmes focused on encouraging women and girls in sport. 

These include the launch of the Breaking Barriers Academy, a five-year commitment to supporting 15 non-profits to training 100 community champions across Europe. 

 


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