Quality in Puma’s sights

31/08/2021
Quality in Puma’s sights

Sports brand Puma has announced a new collection of clothing and footwear in a line it calls MMQ. The name comes from the German term Macht’s mit Qualität, which means ‘made with quality’.

Product designs feature clean lines, muted colours, and “elevated materials”; Puma described the overall look as “a premium take on classic streetwear”, with shoes, hooded sweatshirts, pocket tees and sweatpants.

The footwear is made from a mix of materials including suede in neutral colours, but with purple and orange accents.

Former Monaco, Juventus, Arsenal, Barcelona, New York Red Bulls and France national team footballer, Thierry Henry, fronted Puma’s presentation of the new collection.