ASICS invests in insole start-up - footwearbiz: Leading site for globa

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ASICS invests in insole start-up

29/07/2021
ASICS invests in insole start-up
Sports footwear brand ASICS has announced that its Ventures Corporation subsidiary has acquired a share of Japan HealthCare.

Tokyo-based Japan HealthCare was founded in 2017 by Dr Daichi Okabe, one of only a small number of podiatrists working in Japan. It develops custom-made insoles with a view to using them to help prevent musculoskeletal disorders such as knee and lower-back pain.

The system Dr Okabe has developed is based on photos of the feet that people can take on their phones. It uses details in the photos to build personalised insoles for its customers. The start-up says the insoles support wearers by stabilising the body. It won the grand prize in the most recent ASICS Accelerator Programme, which concluded in February.

Image shows ASICS chief operating officer, Yasuhito Hirota (left) presenting the ASICS Acceleator Programme grand prize to Dr Daichi Okabe.

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