Reebok owner Adidas has asked interested parties to submit bids for the US brand, according to Reuters, citing sources close to the matter.

It said footwear group Wolverine, in partnership with Authentic Brands Group, is in the running, as are private equity firms Advent, CVC, Cerberus and Sycamore.

Adidas bought Reebok for $3.8 billion in 2006 and is expected to sell it for around $1.2 billion.

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