Chemicals group BASF has rebranded the plastic additives part of its performance chemicals division.

It has chosen the name Valeras as the new global brand for its plastic additives business.
BASF said on making the announcement that Valeras will aim to increase the sustainability of plastics along the entire polymer value chain. 

President of the group’s performance chemicals division, Dr Thomas Kloster, said on making the announcement: “Our customers are facing increasing pressure regarding sustainable innovations and the challenges of plastics recyclability. Valeras shows our ambition to establish a platform that covers additive solutions that contribute to the sustainability goals of our customers.”

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