Adidas chooses digital platform to increase buy-back programmes
01/04/2021
The digital product cloud offers a "one-stop shop" with the label / digital trigger and the software platform.
It is being used by German sportswear brand adidas, which will tag the 1.2 billion products it makes each year, according to a statement.
David Quass, director of brand sustainability for adidas, said: “Adidas integrated atma.io’s connected product cloud into our Infinite Play initiative to scale our ability to buy back products and give them a second life.
“The program was the first of many we will look to enable with atma.io and Avery Dennison to achieve our connected product vision and our sustainability goals.”
Brands can communicate how a product is made and consumers can check content, product authenticity and washing instructions in an app.
Share this story:
