Top US basketball league signs New Balance - footwearbiz: Leading site

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Top US basketball league signs New Balance

02/03/2020
New Balance has signed on as an official marketing partner for the American National Basketball Association (NBA).

The multiyear agreement will help New Balance continue its growth in the basketball category, according to a joint statement, by broadening its reach across the league and enhancing consumer engagement with NBA fans around the world. As part of the deal, New Balance will create broadcast, digital and retail content featuring sponsored athletes in their respective uniforms and team logos.  
 
“New Balance officially re-entered basketball when NBA Finals MVP Kawhi Leonard (pictured) walked on-court for the NBA All-Star Game in 2019,” said Chris Davis, VP of global marketing at New Balance.  “Now, one year later, we are excited to further solidify our position in the global basketball community.”

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