Shipping partner could help Assocal members move shoes
Brandsdistribution will give Italian shoe brands a connection to e-commerce operators in important markets such as the US, Germany, Spain and the UK.
Those operators will be able to sell high-quality Italian shoes to their customers and, through the new partnership, the shoe brands will re-ceive and process the orders. This supply chain management strategy is called ‘drop shipping’.
Assocal said the new arrangement would allow its member companies to make their footwear ac-cessible to millions of consumers in more than 50 countries. It explained that Brandsdistribution has 12 years’ experience, 450,000 registered retailers as users of its platform, worldwide shipping and customer care in eight languages.
The organisation’s president, Siro Badon, said, with shoe shops closed in so many markets, the new partnership represented a good option for footwear companies to secure sales through other means. He explained: “Many of our member companies produce high-quality goods but do not have the necessary resources themselves to emerge in the world of e-commerce.”
He said this initiative could help footwear companies find buyers for some of the stock that has built up over weeks of lockdown.
