British Footwear Association appeals to shoe compa - footwearbiz: Lead

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British Footwear Association appeals to shoe companies for PPE help

01/05/2020
The British Footwear Association is asking shoe companies to help key workers who need PPE and other equipment, if they can.

“Help us help our amazing NHS!” it said, adding that it can put footwear companies in touch with people on the “front line” of the coronavirus crisis.

It has also published an article by Susannah Davda, The Shoe Consultant, on its website that en-courages companies to “be bold about leather”.

She said: “It’s time to inform your customers about what you know to be true. Be bold and talk about leather as a long-lasting material if that fits with your company ethics.  

“Last year I interviewed Dr Kerry Senior of Leather UK, and found out what his organisation is doing to combat negative press about leather. Take this time to read and become even more informed about the environmental impact of your products and business practices.”


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