Adidas collaborates with Pharrell on basketball co - footwearbiz: Lead

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Adidas collaborates with Pharrell on basketball collection

30/03/2020
Adidas has once again paired with musician Pharrell Williams on board for a collaboration to launch in April. The basketball collection will include a colourful selection of footwear and apparel.

The centrepiece of the collection is a performance basketball sneaker (pictured), designed with a high-top silhouette and adjustable sockliner.

First launched in 2014, the partnership is what the company described as “an extension of Pharrell’s vision to connect people with love, passion, energy and color as a celebration of the diversity of humanity.”

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