Shoe Surgeon uses leather elements in Twix shoe
22/01/2020
The limited-edition Twix X The Shoe Surgeon sneaker is part of a campaign to launch a new cookies-and-cream version of the Mars-owned chocolate bar. Colours and materials used in the shoe's design replicate the appearance of the sweet treat.
A "tearaway" element allows for two design layers. The outer layer of corduroy fabric mimics the chocolate bar’s bright blue wrapper. This can be cut or torn away to reveal another design beneath.
The layer underneath brings together smooth white patent leather (to represent the bar’s creme center) and black and white stingray leather, which achieves the look of crunchy cookie bits.
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