Timberland funds research into ‘regenerative’ farms
07/06/2019
These practices mimic the natural movement of herds by intensively grazing cattle herds in relatively small areas before moving them to other small areas. This allows for more rest and regrowth of the grasses, which can lead to better food for livestock and healthier soil.
Timberland is using the project to pilot a leather supply chain based on traceable hides from US farms, with the aim of launching collections incorporating this leather next year.
Jim Pisani, brand president of Timberland, said: “One key element of Timberland’s sustainability strategy is moving beyond minimising negative impact to strategically create social and environmental benefits within our supply chain.
“We’ve only begun to truly understand the environmental, economic, social and humane benefits of regenerative grazing. We are energised by the prospect of a net-positive leather source, and proud to be leading the way in supporting this important research.”
The project focuses on 12 topics including soil carbon and water, greenhouse gas emissions and livestock wellbeing and resilience and will take place over several years.
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