New commercial director for ShoesRoom exhibition

08/05/2019
Madrid-based footwear exhibition ShoesRoom by Momad has named Clara Martín Fernández as its new commercial director. She will be responsible for all commercial aspects of the biannual event. 

She previously worked on the commercial team of event organiser Ifema, which co-organises ShoesRoom alongside Spain’s main footwear association, FICE. In this role, she worked on the commercial development of Momad Shoes, the predecessor to this new event, which took place for the first time at the start of March.

Following this inaugural edition, the organisers revealed that 2,700 professional visitors had attended. It said the exhibition had been “well received in general” by visitors and by the 85 exhibitors.