Power in hands of public for brand-led conservatio - footwearbiz: Lead

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Power in hands of public for brand-led conservation funding

03/04/2019
The public have 10 days to vote on which conservation projects the European Outdoor Conservation Association (EOCA) should support in the first of two annual funding rounds.

To launch its Plastic Free: Mountain to Sea focus, this round only highlights projects that tackle plastic pollution, including mass clean-up events and campaigns to change people’s attitudes to plastic waste.

There are 14 projects working in 16 countries, divided into three categories: Nature (projects focused on protecting and/or restoring habitats), Ocean (projects restoring beaches, coastlines and ocean habitats) and Mountain (conservation of high altitude habitats).

EOCA,which counts footwear brands Keen and Aku among members, is asking for people to vote once in each category and the project with the highest number of votes per category will receive the funding they requested. 

The winners will be announced soon after 11 April on EOCA’s social media pages.

Related stories:

Public vote to decide conservation projects' share of €180,000 grant 09/10/2019
Outdoor association celebrates €3 million milestone 29/05/2019
EOCA turns its attention to plastic waste 18/02/2019
La Sportiva combats “over-indulgence” with EOCA donation 20/12/2017
EOCA invites public to vote on conservation funding 11/10/2017
EOCA gears up to celebrate 10th anniversary 18/01/2016
Outdoor industry association calls for public help to allocate funding 14/10/2015
Outdoor association praises Vaude as ‘conservation champion’ 28/09/2015

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