FTC wants to know if “deceptive” marketing still a - footwearbiz: Lead

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FTC wants to know if “deceptive” marketing still affects leather

14/02/2019
The US Federal Trade Commission, which works to promote competition and to protect and educate consumers, is considering changes to its Leather Guides.

First published in 1996, the Leather Guides are intended to help consumers by stipulating that companies claiming to use leather in their shoes and other finished products must not use synthetic materials as a cheaper substitute.

Now the FTC is weighing up the possibility of removing the Leather Guides and has asked for public comment on the subject. It has said it could retain them and that it would also consider amending them, depending on the response it receives. It could, for example, extend the reach of the Leather Guides to include automotive leather and furniture leather, which are not currently a part of the scope of the guides.

Specifically, the FTC wants to know if “deceptive or unfair advertising and marketing practices are still used to sell leather and imitation products”.

When the commission opens the comments process, details will appear in the relevant section of the FTC website.


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